I sat down with Gali Erez, the head of Wix Studio, for an engaging discussion for Creative Chats podcast (episode 251) about finding inspiration across different industries and the crucial role of self-awareness in fueling creativity and motivation.
We dove into the unique features of Wix Studio, focusing on its freeform design approach and ease-of-use thanks to its drag-and-drop functionality and no-code capabilities. I shared my frustration with web design often feeling more like science than art, which can lead to burnout. Gali reassured me by highlighting Wix Studio's focus on maintaining a creative and holistic approach to agency processes.
The conversation touched upon standout features that have people buzzing, beyond the ones Gali initially mentioned. She emphasized the importance of imagination, creativity, and human connection in agency work, and the complex yet rewarding process of nailing a project brief. Gali also discussed how Wix Studio makes tedious tasks easier for agencies, which in turn boosts their passion for the platform.
Inspiration was a recurring theme as Gali talked about various sources that feed her creativity—from "The Moth" podcast to fashion week, and even historical books. She stressed the significance of drawing inspiration from outside her industry to broaden her creative horizons.
Wix Studio boasts game-changing features like proportional scaling for dropped elements, an AI solution called AI Responsive that handles automatic resizing for different screens, and a Figma plugin that streamlines the design-to-website workflow. These innovations make Wix Studio not just accessible but incredibly powerful and user-friendly.
Throughout our discussion, Gali recounted her journey from interning at Wix to leading Wix Studio, highlighting her pivots from UX to marketing, strategy, and management. These transitions, despite moments of uncertainty, opened up new opportunities for growth and learning. She also discussed the rapid advancements in technology, particularly AI, and the challenges they pose in terms of investing time and resources wisely while maintaining a human touch.
This conversation brought valuable insights into not just the functionality of an innovative platform like Wix Studio, but also the importance of adaptability and human connection in the face of technological evolution.
For those eager to know more or to dive into Wix Studio themselves, Gali encourages reaching out to her on LinkedIn or Twitter and exploring Wix Studio through their website.